On behalf of the advertising agency KING, POST was responsible to create attention and fill the platform Let’s Talk with new users. The concept from the advertising agency was a language training app with the purpose of helping new arrivals to integrate into society faster.
To add some news to the story we contacted the comedian Kristoffer Appelquist, whom previously had several new arrivals to stay and live in his house.
By having him and them as spokespersons the concept became a huge success and was rewritten in most media. But above all, more than 50 000 persons signed up for the app.
Client: Cloetta & King
Services provided: Concepts & Public Relations